We are committed to have a positive impact in society and deliver shareholder value. Our shared-value approach is business led, cuts across all aspects of our bank’s operations, and reflects our ambition to become a purpose-driven financial services organisation. This philosophy informs our business strategy and our approach to corporate citizenship. Each area of our business actively participates in, and contributes to the implementation and delivery of our strategy. Our long-term aim is to generate substantial social impact through our core business functions. This will enable us to significantly impact some of the key challenges facing society. We have identified three strategic areas where we believe we can make a real difference to address these challenges.

Our three strategies to make a difference   

  • Education and skills

     

    Improving education outcomes is one of the critical social challenges in Africa today, and we are committed to supporting countries to address this challenge by enabling access to quality education.

  • Enterprise development

     

    Our enterprise development programmes focus on stimulating economic growth by providing emerging, small and medium enterprises (SMEs) with access to finance, products, services, and business opportunities. We enable their growth and development by providing entrepreneurs with training, business development support, and access to markets.

  • Financial inclusion

     

    Our shared-value approach underpins the way we do business, in particular, enabling our colleagues to actively participate as a core component of our assets and expertise, delivering on our commitment to inclusive procurement, managing the direct impacts of our environmental footprint, and being transparent with our stakeholders in communicating and reporting on the value we create.

    Collaboration is integral to our shared-value approach and we engage like-minded organisations if we believe that solutions cannot be adequately addressed by our business alone.

Need more help?

Call us on:
0800 222 333 (Toll Free)
+256 (0) 312 218 348 (Network charges apply)

Email us:
customerexperience.gh@absa.africa