27 January 2025
Absa Bank Ghana’s Money Matters Programme has surpassed expectations, reaching more students than originally expected. Launched earlier this year, the initiative aims to equip junior and senior high school students with essential financial knowledge and skills.
As of September 2024, the programme has engaged 79,103 students nationwide, far exceeding its initial target of 60,000 students across 300 schools in four regions. In the Ashanti Region alone, over 12,000 students from several leading senior high schools took part in the programme during September.
Developed in partnership with the Ghana Education Service, the Young Investors Network, and the National Banking College, the programme covers practical financial skills, such as budgeting, saving, and investing. It uses an interactive learning approach, incorporating real-life scenarios to engage students. This method ensures financial concepts are accessible and relevant, enabling students to apply their knowledge in practical ways.
Students have responded positively to the initiative. At the launch, Tracy Tetteh from St. John’s Grammar SHS described the programme as “very relevant because it teaches us not only about financial literacy but the importance of saving and managing our money so we can secure our future.”
Agbedanu Woelorm, a final-year student at Presec Legon, also praised Absa Bank for “introducing the youth to the complex world of money and finance.” He added, “The knowledge gained from such programmes helps us make informed decisions and become more financially responsible, allowing us to save for the future.”
Nana Essilfuah Tamakloe, Head of Marketing and Corporate Affairs at Absa Bank Ghana, emphasised the impact of the programme: “Financial literacy lays the foundation for a smart relationship with money.” She noted that the bank’s goal is to reach 100,000 students in the coming years.
